Definitive Technology Re-Imagines Legendary Sound with New Performance Audio Speaker Line

Next-Generation Bipolar Speaker Series, BP9000, Offers the Latest in High-End Audio Reproduction with Support for Dolby Atmos® and DTS:X™

Vista, Calif. (May 10, 2016)Definitive Technology, the award-winning, U.S.-based high-end loudspeaker brand, today announced the launch of the BP9000 series loudspeakers-its 4th generation of Bipolar tower speakers, matching center channels, surrounds, and a height speaker module, designed to offer true, full-range performance for listeners seeking the highest quality audio reproduction. The BP9000 lineup pays homage to Definitive Technology's lineage of award-winning Bipolar speakers-which radiate sound from drivers placed on the front and back panels of the speaker-with a completely modified design and user experience that integrate powered subwoofers and the latest audio technologies. The new collection consists of the BP9020, BP9040, BP9060 and flagship BP9080X floor standing Bipolar tower speakers; the CS9040, CS9060 and CS9080 center channel speakers; the SR9040 and SR9080 surround speakers; and the A90 height speaker module supporting Dolby Atmos® and DTS:X™ compatibility.

Conveying Definitive Technology's minimalist design philosophy, the BP9000 series is wrapped in premium materials such as brushed natural aluminum top plates that disguise the height module connector port, universally accepted acoustically transparent grille wraps, a totally inert resonance-free one-piece cabinet construction, and a cast aluminum base on each of the towers. The range features advanced audio reproduction technologies, including aluminum dome tweeters for crystal clear highs, an integrated powered subwoofer for full-range audio reproduction, the new Intelligent Bass Control technology for superior sub-bass performance, and the patented Forward-Focused Bipolar technology for a broader, room-filling soundstage. Additionally, with the available Dolby Atmos and DTS:X A90 module that easily integrates into the BP9020, BP9040, BP9060 tower speakers, modern listeners will have the latest technology at their disposal for  superior home theater performance. Dolby Atmos and DTS:X height functionality is built-into the BP9080X tower speaker.

"Definitive Technology engineers and designers have always taken an obsessive approach to developing the best-performing products for the home theater, and the BP9000 series is a perfect example of that," said Joel Sietsema, Senior Director of Brand Management, Sound United. "The BP10 series, introduced in 1991, was our first speaker that led the way in elevating Definitive Technology as one of the best-known brands in performance audio. This new collection is a testament to our meticulous eye for detail, use of new object-oriented audio technologies, stunning design, and a breadth of new audio technologies. We know the best speaker successfully reproduces sound across the entire audible frequency range in the most balanced way possible, and the BP9000 series does just that."       

Towerfully Magnificent:

Serving as the flagship member of the BP9000 series, the BP9080X floor standing tower speaker features a patented forward-focused Bipolar driver array that offer a balance between room-filling sound and a precise center image for an incredibly accurate, immersive sound stage. With integrated, powered 12-inch subwoofers and dual bass radiators, the BP9080X delivers impactful low-frequencies without the need for a separate subwoofer and offers Intelligent Bass Control™ that allows users to modulate deep bass up or down while simultaneously maintaining precise mid-range tonal balance. The BP9080X's three 5.25-inch mid-range drivers with patented Balanced Double Surround Sound technology improve driver excursion. The result is a driver that produces bass output normally associated with a larger driver, while retaining the improved dispersion and midrange definition of a smaller driver for perfectly balanced sound. Additionally, with two 1-inch aluminum dome tweeters for crystal-clear highs, an acoustically transparent grille, as well as an inert, resonance-free cabinet, listeners enjoy natural, accurate, yet powerful sound. The BP9080X also includes an integrated 2-wayheight speaker for Dolby Atmos and DTS:X use, that delivers object-oriented audio so listeners experience multi-dimensional sound for a home theater experience like never before.

Rounding out the BP9000 tower speaker options, the BP9020, BP9040 and BP9060 offer the same incredible performance as the BP9080X speaker. Each tower speaker features an integrated, powered 8-inch (BP9020 and 9040) or 10-inch (BP9060) subwoofer and dual-bass radiators, multiple 3.5-inch (BP9020) or 4.5-inch (BP9040 and BP9060) mid-range drivers and 1-inch aluminum dome tweeters for a perfectly balanced sound stage. All of these towers are also Dolby Atmos and DTS:X compatible, each with a hidden connector port that fits the universal A90 height speaker module (sold separately). Users simply remove the magnetically-sealed, acoustically treated aluminum top panel from the speaker and firmly align and place the A90 elevation speaker module atop the corresponding speaker to hear and feel multi-dimensional sound. Additionally, the BP9000 series tower speakers all include a cast aluminum base with precision cut, knurled carpet spikes and hard-floor glides for maximum speaker stability and a LED back-lit Definitive Technology logo for timeless design and sophistication.

Pricing & Availability:

  • BP9080X - $1,749/each (available late summer)
  • BP9060 - $1,099/each (available end of May)
  • BP9040 - $899/each (available end of May)
  • BP9020 - $649/each (available end of May)
  • A90 Module - $499/pair (available end of May)


Center Stage:

In support of home theaters, the BP9000 series offers three high performance center channel options, the CS9040, CS9060 and CS9080. All feature integrated bass-technologies including an 8-inch subwoofer (CS9060 and CS9080) or bass radiators (CS9040 and CS9080), 1-inch aluminum dome tweeters and dual mid-range drivers (4.5-inch for the CS9040 and 9060 and 5.25-inch for the CS9080) to accurately reproduce even the most demanding audio content. The CS9060 and CS9080 (powered subwoofer) also feature Intelligent Bass Control for precise bass modulation and a LED backlit Definitive Technology logo.

Pricing & Availability:

  • CS9080 - $999/each (available late summer)
  • CS9060 - $699/each (available end of May)
  • CS9040 - $499/each (available end of May)


Surround Yourself:

To provide every detail of pure home theater, the BP9000 series also includes two surround speaker options, the SR9040 and SR9080. Both feature two 1-inch aluminum dome tweeters and two mid-range drivers-the SR9040 offers 3.5-inch mid-range drivers while the SR9080 offers 4.5-inch mid-range drivers with patented Balanced Double Surround System technology for improved dispersion and mid-range definition. Both also feature powerful left/right bipolar speaker dispersion patterns for completely enveloping, high-definition sound quality that results in total sound field immersion.

Pricing & Availability:

  • SR9080 - $349/each (available late summer)
  • SR9040 - $249/each (available end of May)

The BP9000 series loudspeakers will be available at the end of May, while the BP9080X, CS9080, and SR9080 will be available in July at national retailers including Magnolia Home Theater and Magnolia Design Center locations inside Best Buy, Amazon, Crutchfield and other fine retailers nationwide and regionally.  For more information about the BP9000 range or the Definitive Technology brand and its high-performance audio offerings, please visit


About Definitive Technology

Definitive Technology is what obsession sounds like. Definitive Technology has been building beautifully designed, superior sounding home audio and home theater loudspeakers since 1990. Definitive Technology loudspeakers are among the most positively reviewed and honored high performance loudspeakers on the market. Definitive Technology is part of the Sound United family of consumer electronics brands. Audio/video specialty retailers throughout the United States and more than 40 countries around the world proudly sell Definitive Technology loudspeakers. For more information about Definitive Technology please visit; for Sound United please visit




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